The Key to Long-Term Success: Why Working Your Local Community Outshines Buying Leads

By: Christopher Harbaugh Published on: 07/01/2025

Many agents are tempted to buy leads from third-party vendors, thinking it’s a shortcut to quick sales. However, while paid leads might generate some short-term activity, they often come with significant drawbacks—high costs, low conversion rates, and limited potential for lasting relationships.